PRIVACY POLICY

Last updated: 8 October 2026

This Privacy Notice for Izanami Arts ("we", "us", or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

• Download and use our mobile application (AfterLife: A Puzzle Adventure), or any other application of ours that links to this Privacy Notice;
• Engage with us in other related ways, including any support request, marketing or events.

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at support@izanamiarts.com.

SUMMARY OF KEY POINTS

This summary provides key points from our Privacy Notice. You can find further detail on any of these topics in the section named after each point, or by using the table of contents below.

• What personal information do we process? AfterLife has no account, no login and no sign-up, so you provide us with no personal information in order to play. The third-party software development kits (SDKs) in the application process device and usage information, such as your advertising identifier, device characteristics and in-game events. Learn more about the information we collect.
• Do we process any sensitive personal information? Some information is considered "special" or "sensitive" in certain jurisdictions, for example racial or ethnic origins, sexual orientation and religious beliefs. We do not process sensitive personal information.
• Do we collect any information from third parties? We do not collect information about you from third parties.
• Do we operate a server? No. There is no Izanami Arts server. Your game progress is stored on your device, and the information described in this notice is processed by our advertising, analytics, store and platform partners rather than by us.
• How do we process your information? We process information to provide and operate the game, to show and measure advertising, to understand how the game is played so that we can improve it, for security and fraud prevention, and to comply with law. Learn more about how we process your information.
• In what situations and with which parties do we share personal information? We share information with Google, Mixpanel and Meta, acting as our processors and partners, for the purposes described in this notice. Learn more about when and with whom we share your personal information.
• Do we sell your personal information? We do not sell personal information for money. Learn more about United States privacy rights, including targeted advertising.
• How do we keep your information safe? All traffic from the application's SDKs is encrypted in transit. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that unauthorised third parties will not be able to defeat our security and improperly collect, access, steal or modify your information. Learn more about how we keep your information safe.
• What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.
• How do you exercise your rights? The easiest way is to use the controls described in this notice, or to contact us at support@izanamiarts.com. We will consider and act upon any request in accordance with applicable data protection laws.

TABLE OF CONTENTS

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect no personal information that you provide to us, because the application asks for none.

AfterLife is an offline, single-player puzzle game for Android, published by Izanami Arts and rated for ages 13 and over. It has no account, no login, no sign-up, no chat and no user-generated content shared with other players. You do not register, and you give us no name, email address, phone number or username in order to play. The only circumstance in which you provide personal information to us directly is if you choose to write to us for support, in which case we process the email address you write from and whatever you choose to include in your message.

Sensitive Information. We do not process sensitive information.

Payment Data. The one-time "No ads + unlimited hints" purchase is processed by Google Play Billing. We never see your card or payment details. The application receives only the purchase confirmation (the product identifier and a purchase token) in order to unlock and restore your purchase, and passes Google Play a random installation identifier rather than a user account. The purchase is verified on your device, because there is no Izanami Arts server. Google's handling of payment data is described in the Google Payments privacy notice.

Social Media Login Data. The application signs you in to Google Play Games, as described in the section HOW DO WE HANDLE YOUR SOCIAL LOGINS? below.

Information automatically collected

In Short: Device and usage information is collected automatically by the third-party SDKs contained in the application. It does not reveal your specific identity.

We operate no server and receive none of this information ourselves. It is processed by the advertising, analytics and platform SDKs described in this notice, each of which is identified below together with what it collects.

• Advertising data (Google Mobile Ads SDK, "AdMob"). IP address (used to estimate approximate location), advertising ID and app-set ID, device and application information, ad interactions (views, taps, video plays), and diagnostics such as launch time, hang rate and energy use. The game shows rewarded, interstitial and app-open ads; buying "No ads" turns them off. Ads are limited to a maximum content rating of T (Teen). We use no ad-mediation partners today; if that changes, we will list each network here.
• Advertising measurement data (Meta SDK). That the application was installed and each time it is opened; your advertising ID; device and application information such as device model, operating system version, language, country and application version; and the install referrer provided by Google Play, which identifies the campaign an install came from. If you buy "No ads", the amount and currency are sent as a purchase event — not your name, card or payment details, which we never see.
• Analytics data (Google Analytics for Firebase and Mixpanel). In-game events and their details, for example which levels are started, finished, restarted or skipped, how long they take, how hints and gems are used, how long play sessions last, whether the "No ads" offer is viewed or bought, and which ads were requested or shown; a random identifier created by the application on your device; application version, device model, operating system and language; and approximate location (country or region), which the analytics providers derive from your IP address. The random identifier is not linked to your name, email address or phone number, and you can reset it by clearing the application's data or reinstalling it.
• Error diagnostics. If the game encounters an unexpected error it sends a short technical error message — at most 100 characters, containing no personal data, and at most five per launch — to Firebase and Mixpanel so that we can fix the fault. This follows the same consent rules as analytics.

Information kept only on your device

The following is stored on your device and is never sent to Izanami Arts or to any third party:

• Game progress, gems, and settings (music, sound, vibration, reduced motion).
• The "no ads" purchase flag and ad-pacing timers.

Uninstalling the application, or clearing its data in Android settings, deletes all of this.

Permissions the application declares

The application declares only the permissions its SDKs require, such as internet and network access, keeping the device awake, a background upload worker for the SDKs, billing, and the advertising ID. A phone-state permission is added automatically by Google's measurement SDK; the application does not read your phone number or call state.

Google API

Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Specifically, in relation to Google user data:

• What we access. Through Google Play Games Services the application accesses your Play Games gamer identity (your gamertag and avatar) and the achievements you unlock in AfterLife. We request no other Google user data, and we access no Gmail, Drive, Contacts, Calendar or Google profile data of any kind.
• How we use it. Solely to sign you in to Google Play Games and to record and display the achievements you earn in AfterLife. It is used for no other purpose.
• How we share it. We do not share it. Google user data is never transferred to our analytics or advertising tools, never sold, never used for advertising or to build a profile, and never used to train any model. It remains between your device and Google.
• How it is stored. It is not stored on any Izanami Arts server, because we operate none. It lives on your Google Play Games profile with Google, to which Google's privacy policy applies.
• How to delete it. You can hide your gamer profile or delete your Play Games data from your Play Games profile or your Google Account, and you can stop automatic sign-in from the Play Games application settings on your device. Because we store none of it, deleting it with Google removes it entirely.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide and improve the game, to show and measure advertising, for security and fraud prevention, and to comply with law.

• To deliver and facilitate delivery of the Services. To run the game, to unlock and restore the "No ads" purchase, and to record achievements.
• To show advertising. Advertising funds the free version of the game. Ads are personalised only where you consent or the law otherwise allows.
• To measure our own advertising. To determine which of our advertising campaigns led to an install, so that we do not continue paying for advertising that does not work.
• To understand how the game is played and improve it. We use analytics only to find levels that are too hard or confusing and to improve the game. We do not use it to identify you.
• To identify and fix faults. Error diagnostics tell us that something failed and roughly where.
• For fraud prevention and security. Our advertising partners process information to detect invalid traffic and fraudulent activity.
• To comply with our legal obligations. We may process information where the law requires it, or to exercise or defend legal claims.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.

If you are located in the EU, the UK or Switzerland, the General Data Protection Regulation (GDPR), the UK GDPR and equivalent Swiss law require us to explain the valid legal bases we rely on. We rely on the following:

• Consent. We rely on your consent for advertising, advertising measurement and analytics. Before any of these operate, a consent message provided through Google's User Messaging Platform asks for your choices. You may withdraw your consent at any time, as described in WHAT ARE YOUR PRIVACY RIGHTS? below.
• Performance of a contract. We process the minimum information necessary to deliver a purchase you have made and to restore it on request.
• Legitimate interests. Outside the circumstances in which consent is required, we rely on our legitimate interest in operating a secure game, preventing advertising fraud, and understanding in aggregate how the game is played so that we can improve it.
• Legal obligations. We may process information where it is necessary for compliance with our legal obligations, to cooperate with a law enforcement body or regulatory agency, or to exercise or defend our legal rights.
• Vital interests. We may process information where it is necessary to protect the vital interests of you or another person.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We share information with the advertising, analytics, store and platform partners named below, and with nobody else.

We do not sell personal information. Information is shared only with the following parties, acting as our processors and partners, and only for the purposes described in this notice:

• Google LLC — AdMob and the Google User Messaging Platform (advertising and consent), Google Analytics for Firebase (analytics), Google Play Billing (purchases) and Google Play Games Services (achievements). See the Google Privacy Policy, how Google uses information from apps that use its services, and the AdMob data disclosure.
• Mixpanel, Inc. — analytics. See the Mixpanel Privacy Policy.
• Meta Platforms, Inc. — advertising measurement for the campaigns we run on Facebook and Instagram. The Meta SDK shows you no advertising inside the game, and buying "No ads" does not switch it off, because it measures our own advertising rather than showing any. See the Meta Privacy Policy.

We may also disclose information where required to do so by law, or where we believe in good faith that disclosure is necessary to comply with a legal obligation, to protect our rights, or to protect the safety of any person. In the event of a merger, acquisition or sale of assets, information may be transferred as part of that transaction; we would notify you before your information is transferred and becomes subject to a different privacy notice.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: The game is an application rather than a website, so it uses no cookies. Its SDKs use device identifiers and local storage for the same kinds of purpose.

AfterLife sets no cookies and contains no web tracking pixels. The tracking technologies it does use are the following, each operating only as described in WHAT ARE YOUR PRIVACY RIGHTS?:

• Google Mobile Ads SDK (AdMob) — uses your advertising ID and app-set ID to select, cap and measure advertising and to detect fraud.
• Google User Messaging Platform — stores your consent choices on your device so that the choice persists between sessions.
• Google Analytics for Firebase — uses an identifier created on your device to group events into sessions.
• Mixpanel — uses a random identifier created by the application on your device, which you can reset by clearing the application's data or reinstalling it.
• Meta SDK — uses your advertising ID and the Google Play install referrer to attribute an install to one of our campaigns.

In the EEA, the UK and Switzerland, none of the above operates before you have made a choice in the consent message. Advertising measurement through the Meta SDK is not merely limited but entirely inactive until consent is granted: the SDK is not started at all, so it sends nothing, not even the install or launch event.

6. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

In Short: The application signs you in to Google Play Games in order to record achievements. It uses no other social login.

AfterLife uses Google Play Games Services to record achievements. If you have a Google Play Games profile, the game signs you in automatically when it starts; you do not need an account with us. There is no Facebook, X, Apple or other social login in the application.

• What Google receives: your Play Games gamer identity (gamertag and avatar), the achievements you unlock in AfterLife, and Google's own analytics and diagnostics about the Play Games service.
• Where it lives: on your Play Games profile with Google, not on any Izanami Arts server.
• What we do not use: cloud save, leaderboards, friends and events. We never send your Play Games identity to our analytics or advertising tools.
• Signing in is optional: if you have no Play Games profile, or you decline it, the game plays normally and simply does not record achievements.
• Turning it off or deleting the data: see the Google API subsection of WHAT INFORMATION DO WE COLLECT? above.

All Play Games traffic is encrypted (HTTPS).

7. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information only for as long as necessary for the purposes set out in this notice, unless a longer period is required by law.

• Analytics data. Google Analytics for Firebase and Mixpanel retain analytics event data for 14 months. Mixpanel stores this data in the United States; Google processes it in accordance with its own policy.
• Information held on your device. Retained until you uninstall the application or clear its data, at which point it is deleted.
• Advertising and advertising-measurement data. Retained by Google and Meta in accordance with their own published retention policies, which are linked in WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION? above. We hold no copy of it.
• Support correspondence. If you write to us, we keep the correspondence for as long as needed to resolve your request and to keep a record of it.

8. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organisational and technical measures.

All network traffic from the application's SDKs is encrypted in transit (TLS). Because there is no Izanami Arts server, there is no database of player information for us to lose: your progress stays on your device, and the information described in this notice is held by Google, Mixpanel and Meta under their own security programmes. However, despite our safeguards and efforts to secure your information, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal or modify your information.

9. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from, or market to, children under 13 years of age.

AfterLife is rated 13+ and is not directed at children under 13. We do not knowingly collect or solicit personal information from children under 13, and the application is not listed as designed for families. If we learn that personal information from a user under 13 has been collected, we will deactivate any such information and take reasonable measures to delete it promptly from our partners' records. If you are a parent or guardian and believe your child has used the application, please contact us at support@izanamiarts.com and we will help with deletion.

10. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You may review, change or terminate the processing described here at any time, depending on your country of residence.

In some regions, such as the EEA, the UK and Switzerland, you have rights that allow you greater access to and control over your personal information. These may include the right to request access and obtain a copy of your personal information, to request rectification or erasure, to restrict the processing of your personal information, to data portability, and, in certain circumstances, to object to the processing of your personal information.

Withdrawing your consent. Where we rely on your consent, you may withdraw it at any time from Menu › Privacy settings inside the game. Withdrawing your consent will not affect the lawfulness of processing carried out before its withdrawal, nor will it affect processing carried out in reliance on a lawful basis other than consent. In practice:

• Google Analytics for Firebase collection is switched off and Mixpanel tracking is turned off, so no analytics data is sent at all.
• Personalised advertising stops.
• The Meta SDK is not started again, and sends nothing from the next time you open the game.

Controls you hold outside the game.

• Delete all information held on your device by uninstalling the application or clearing its data in Android settings.
• Reset or delete your advertising ID in Android Settings › Google › Ads. This stops our advertising partners linking data to an advertising profile.
• If you have a Facebook or Instagram account, review and disconnect this activity under Meta Accounts Center › Your information and permissions.
• Delete your Play Games data from your Play Games profile or your Google Account.

Making a request to us. Write to support@izanamiarts.com. Because the application has no account, there is no profile for us to look up: a deletion request is satisfied by the on-device controls above, together with a request on your behalf to our partners to delete the analytics data tied to your installation. We will act upon any request in accordance with applicable data protection laws. If you are located in the EEA or the UK and believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or to the UK Information Commissioner's Office. If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

11. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature or setting that you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. AfterLife is a mobile application and contains no web browsing surface to which a browser DNT signal would apply. The equivalent controls that we do honour are the consent message described in this notice and your Android advertising ID settings. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

12. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: If you are a resident of a United States state with a comprehensive privacy law, you may have the right to request access to and receive details about the personal information we maintain about you and how it has been processed, to correct inaccuracies, to request deletion, and to opt out of targeted advertising.

Categories of personal information processed. In the preceding twelve months, the application's SDKs have processed the following categories, as those categories are defined in United States privacy laws: identifiers (an advertising identifier, an app-set identifier, a random application identifier and an IP address); commercial information (whether the one-time purchase was made); internet or other network activity (interactions with the game and with advertising); geolocation data (approximate location at the level of country or region, derived from an IP address); and inferences drawn to select advertising. We process no sensitive personal information, no biometric information, no precise geolocation, and no information about your education or employment.

Sale and sharing. We do not sell personal information for money, and we have not done so in the preceding twelve months. We do share an advertising identifier and advertising interactions with Google and Meta in order to show and measure advertising. Several United States privacy laws define "sale" broadly, and define "sharing" or "targeted advertising" so as to include this activity. We therefore treat it as such and provide the opt-out below.

How to opt out of targeted advertising. Reset or delete your advertising ID in Android Settings › Google › Ads, and turn on the setting to opt out of advertising personalisation offered there. You may also buy the one-time "No ads" product, which stops advertising being shown in the game, or contact us at support@izanamiarts.com.

Exercising your rights. Write to support@izanamiarts.com. Because the application has no account, we hold no profile that would let us identify you, and we may be unable to verify a request for access to information we do not hold; where that is the case we will say so plainly and tell you which partner holds it. We will not discriminate against you for exercising your rights. You may designate an authorised agent to make a request on your behalf.

13. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this page and will be effective as soon as it is accessible. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by sending you a notification in the application. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

14. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may contact us at support@izanamiarts.com. We publish no postal address for privacy correspondence; email reaches us and is the fastest route.

15. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

You have the right to request access to the personal information we collect from you, to change that information, or to delete it. The controls that achieve each of these are set out in WHAT ARE YOUR PRIVACY RIGHTS? above. To make a request, write to support@izanamiarts.com. Because AfterLife has no account and we operate no server, uninstalling the application or clearing its data deletes everything held on your device immediately and without needing to contact us.